Other projects in smaller markets include in Bristol, Virginia, and Gary, Indiana. We’re going to expand that with a hotel.”įuture openings include Hard Rock Hotel and Casino Tejon in Bakersfield, California.īAKERSFIELD Of DREAMS: A rendering of the proposed $600 million Hard Rock development in Tejon, California, near Bakersfield. “We rebranded that into a Hard Rock Casino. “We also this year converted our casino in Cincinnati,” he said. It’s been a year since the company opened Hard Rock Casino Northern Indiana in Gary, he said, adding, “It’s now the No. A temporary Hard Rock Casino opened in Rockford, Illinois, in November, again with plans to open a permanent hotel-casino there in two years, Emanuele explained. Moving forward, the company will open a temporary hotel in Bristol, Virginia, in July and in two years will add a permanent hotel/casino in that city.
We just opened up Budapest (Hungary).” Hard Rock International works largely with architecture firm Klai Juba Wald and structural engineers DeSimone. “We just recently opened Hard Rock Hotel Madrid (in Spain) and Hard Rock Hotel New York. “Our pipeline of projects is tremendous,” said Joe Emanuele, Hard Rock International’s senior vice president of design and construction. The chain of hotels, casinos and music-themed eateries was bought from the Rank Group for nearly $1 billion in 2006 by the Seminole Tribe of Florida and the Hard Rock empire continues to grow in leaps and bounds.Ī number of major projects have opened in recent years and even more ambitious plans lie ahead. It’s no exaggeration to say that Hard Rock International has Disney-esque aspirations, not just when it comes to customer service, but also its place in the live entertainment universe. (Courtesy Hard Rock International) Global expansion has accelerated since Seminole Tribe of Florida took ownership Hard Rock’s ongoing support of various environmental organizations, such as Sustainable Biodiesel Alliance, National Arbor Day Foundation, Farm Aid, Concert for the Oceans Foundation, Surfrider Foundation USA and SurfAid International, displays the brand’s commitment towards a cleaner, eco-friendly world.BACK ON THE STRIP: A rendering of the Hard Rock Hotel and Casino planned for the Las Vegas Strip, which will convert the Mirage Hotel and Casino. Hard Rock Ambassadors have been involved in charitable causes, ranging from neighbourhood recycling drives to annual Earth Day events, beach clean-ups, meals for the homeless and more.
Members of Hard Rock International’s “Ambassador Program” provide ongoing fundraising and volunteer services to a variety of charities and non-profit organizations vital to each community that each Hard Rock serves. In every Hard Rock city, the staff makes it a priority to become a valuable community partner. Its pioneering mission to give something back – both on a global basis and by involvement in smaller community projects – has not only served as a catalyst to raise funds, but it has also enhanced the very profile of corporate charity work. Hard Rock International began working hard to “Save the Planet” long before the environment became a widely supported cause.
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